Experience

CREATIVE DEVELOPMENT MANAGER

Digital Media Services, Dubai (Aug 2014 - Till Now)

Conceptualizing, designing, and executing Snapchat Lenses and Snap Video Ads to create highly engaging and interactive experiences using AR and advanced scripting.
Developing complex interactive mechanics, real-time effects, and immersive storytelling elements to enhance ad performance and drive deep user engagement.
Developing concepts and briefs based on brand and client requirements, integrating AI tools in the design process for enhanced creativity and efficiency. Creating mockups and demos before executing ad campaigns to ensure alignment with creative and strategic goals.
Designing and developing innovative HTML5 Rich-Media Ads for online media and mobile platforms using Google Web Designer, DoubleClick Studio, Airtory, Celtra, Adobe Creative Suite, and other multimedia solutions.
Exploring AI-driven design solutions and emerging technologies to create cutting-edge advertising formats that enhance user engagement and campaign effectiveness.
Developing special executions and microsites based on approved briefs and mockups, leveraging automation and personalization for optimized user experiences.

Senior Creative Technologist

Addictive Mobility, Dubai (Jan 2014 - Aug 2014)

Led the design and development of mobile ads, managing the process from concept to launch.
Developed rich-media interactive ads for smartphones and tablets, enhancing user engagement and brand visibility.
Proficient in HTML5, CSS3, JavaScript, and jQuery, utilizing these technologies to create dynamic ad experiences.
Expertise in various ad formats, including:
- IAB Standard Rich-Media Ads
- Interactive Games
- HTML5 Animations
- Film Strips
- In-App Ads

Creative Manager

ikoo, Dubai (June 2008 - Jan 2014)

Previously worked as Creative Manager at ikoo (Jabbar Group), Dubai Media City, overseeing the development and execution of innovative digital advertising solutions.
Extensive experience in creating and implementing IAB Standard Ads, Rich-Media Ads, and Rising Star Ad Formats, including:
- Film Strips, Side Kicks, Pushdowns, Sliders, Expandable Catfish, Takeovers, Overlays, and VPAID Video Ads.
Pioneered the introduction of new IAB-compatible ad formats, enhancing engagement and performance in digital advertising.
Collaborated with the region's leading advertising agencies to develop and execute creative campaigns.
Played a key role in delivering high-impact ad campaigns, ensuring innovation, user engagement, and seamless execution.

Creative Manager

Marriala Technologies, Islamabad (Jan 2006 - June 2008)

Leading and Managing Creative Teams across diverse projects, ensuring seamless collaboration, innovation, and high-quality execution.
Designing and Developing E-Learning Applications that enhance engagement and knowledge retention through interactive and user-friendly experiences.
Creating Interactive Multimedia Applications, integrating cutting-edge technologies to deliver immersive and dynamic user experiences.
Website Design & Development, crafting visually compelling, responsive, and high-performing websites tailored to meet client objectives.
Engaging with Clients to deeply understand their needs, translating their vision into actionable strategies, and overseeing project execution from concept to completion.

Creative Director

Dancom (Aug 2005 - Jan 2006)

Leading and Managing Creative Teams for Mobile VAS (Value-Added Services) projects, ensuring innovative content development, seamless execution, and enhanced user engagement.
Creating Mobile Content Apps, developing engaging and interactive applications tailored for mobile users, incorporating rich media, gamification, and personalized experiences.
Content Creation, producing high-quality, compelling digital content optimized for mobile platforms, including multimedia, interactive storytelling, and branded experiences.
Designing and Developing E-Learning Applications, leveraging interactive elements to enhance mobile learning and training experiences.
Creating Interactive Multimedia Applications, integrating cutting-edge technologies to deliver immersive and dynamic mobile and web experiences.
Website Design & Development, crafting responsive, high-performance websites tailored to user needs and business objectives.
Collaborating with Clients, understanding their requirements, strategizing innovative solutions, and overseeing project execution to align with business goals and market trends.

Creative Manager

Mobizone, Islamabad (Orascom) (May 2004 - Aug 2005)

Recording and Engineering Voice-Overs (VOs): Managed professional voice-over recording sessions, ensuring high-quality audio capture for various productions.
IVR Production: Handled end-to-end recording and editing of Interactive Voice Response (IVR) systems, ensuring clarity and precision in automated voice solutions.
Professional Studio Management: Operated and maintained a professional sound studio, managing recording sessions for multiple clients and projects.
Sound Mixing & Processing: Utilized Behringer sound mixers and other professional audio equipment to mix, balance, and enhance recordings.
Audio Editing & Post-Production: Used industry-standard DAWs (e.g., Adobe Audition, Pro Tools) for noise reduction, EQ adjustments, and mastering.
Equipment Handling & Troubleshooting: Maintained and troubleshot studio equipment, including microphones, mixers, and monitoring systems, to ensure seamless recording sessions.
Collaboration & Client Coordination: Worked closely with voice artists, clients, and production teams to achieve the desired tone, clarity, and performance in recordings.

Creative Manager

Marriala Technologies, Islamabad (Jan 2003 - May 2004)

Managing Creative Team for different projects
Creating E-Learning Applications
Creating Interative Multimedia Applications
Website Design & Development
Communicating clients to understand their needs and planning strategies to execute the projects.

Senior Web Developer

Pak Cyber, Rawalpindi (Feb 2001 - Dec 2003

* Designed and developed Websites, E-Learning Applications, and Multimedia Applications.
* Produced and managed Audio and Video Content for various digital platforms.
* Handled live content streaming for news websites, ensuring seamless broadcast and user engagement.